About

Ready to transform your advertising into a predictable growth engine?

0 Years Experience
0 Projects Completed
0 ROAS Improvement

Building Systems That Convert

Performance Marketing Specialist combining strategic thinking with technical execution.

0 Years Experience
0 Happy Clients
0 Client Retention
My Story

From Support to Systems

My journey from understanding customer needs to building scalable marketing systems.

🎯

Strategic Foundation

Began in customer support, mastering problem-solving and communication—skills that translate directly to understanding client needs and building effective marketing systems.

  • Customer-first approach
  • Problem-solving mindset
  • Clear communication
  • Results-driven thinking
⚙️

Technical Transition

Transitioned to performance marketing, combining analytical thinking with technical implementation skills in tracking, analytics, and campaign optimization.

  • Analytical mindset
  • Technical implementation
  • Data interpretation
  • System architecture
📊

Data-Driven Evolution

Developed expertise in connecting ad spend to revenue through disciplined testing, accurate tracking, and scalable implementation frameworks.

  • ROAS optimization
  • A/B testing frameworks
  • Scalable systems
  • Performance tracking
My Philosophy

Principles That Drive Results

Core beliefs that guide every project and partnership.

1

Clean Data First

No optimization happens without accurate tracking. Every decision is rooted in clean, reliable data.

2

Disciplined Testing

Methodical, structured experimentation eliminates guesswork and identifies true winning variables.

3

Scalable Systems

Build once, scale infinitely. Systems > one-time optimizations.

My Toolkit

Technologies & Platforms

The tools and platforms I use to deliver exceptional results.

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Paid Media Platforms

Meta Ads, Google Ads, LinkedIn Ads, TikTok Ads with expertise in cross-platform strategy and optimization.

Meta Ads Google Ads LinkedIn TikTok Ads
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Analytics & Tracking

Google Analytics 4, Google Tag Manager, Meta Pixel, Conversions API, and custom attribution modeling.

GA4 GTM Meta Pixel Conversions API
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Development & Optimization

WordPress, Custom Landing Pages, A/B Testing, Speed Optimization, and Conversion Rate Optimization.

WordPress A/B Testing CRO Speed Optimization

Ready to Work Together?

Let's build a scalable growth system for your business.

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